占 means 'occupy'

The collection reveals copious ways in which the Japanese try to usher in luck, wealth, and good harvests. They offer sacred mochi to the gods. Flattening it brings longevity, eating it on a kid's first birthday helps the child grow, and coloring mochi red repels evil. People rely on fortune telling, using everything from palms, blood types, and facial features to birth dates, dreams, and even the shape of lingering snow. Folks treat certain birthdays as auspicious, thanks to visual wordplay with kanji. Finally, because turtles symbolize luck and longevity, people use 亀 (turtle) in shop names.